Iron Man

Apple Products Featured in 30% Of The Top 2010 Movies

Posted in News on 28/02/2011 by Cormac Moylan

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We love our Apples. And so do Hollywood. A report from BrandChannel claims that approximately 30% of the top US box office movies in 2010 featured an Apple product.

Apple-branded products appeared in more than one-third of all number one films at the US box office between 2001 to 2010 (making 112 of the 334 #1 films in America since 2001). That is second only to Ford (144 of 334) and well ahead of third place Coca-Cola (96 of 334).

In fact, Apple products appeared in more top films in the last decade than McDonald’s and Nike combined (92). Pretty impressive, considering that fewer than 15% of American computer-owning households have an Apple. (That figure, by the way, is up from 9% in 2008 ā€” an indication that Apple product placement may be paying off.)

This award is bittersweet for Apple, however ā€” it also represents the second straight year of decline of Apple’s product placement dominance in Hollywood. The brand is down to appearing in 30% percent of #1 movies last year, vs. 44% of #1 films (19 of 44) in 2009. In turn, 2009 was down from 2008, the brand’s peak, when Apple products showed up in almost 50% (20 of 41) of number one films at the US box office that year.



Author

Cormac Moylan

Cormac is the head honcho behind MacTrast. Based in Cork, Ireland, his first foray into the Apple world was way back in 2006 when he purchased an iMac followed by a Macbook around 4 weeks later. He currently owns a Macbook Pro, iMac, Mac Mini, iPhone 4, iPod Touch, and Apple TV. But he prefers to buy watches. Go figure!