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We love our Apples. And so do Hollywood. A report from BrandChannel claims that approximately 30% of the top US box office movies in 2010 featured an Apple product.
Apple-branded products appeared in more than one-third of all number one films at the US box office between 2001 to 2010 (making 112 of the 334 #1 films in America since 2001). That is second only to Ford (144 of 334) and well ahead of third place Coca-Cola (96 of 334).
In fact, Apple products appeared in more top films in the last decade than McDonald’s and Nike combined (92). Pretty impressive, considering that fewer than 15% of American computer-owning households have an Apple. (That figure, by the way, is up from 9% in 2008 — an indication that Apple product placement may be paying off.)
This award is bittersweet for Apple, however — it also represents the second straight year of decline of Apple’s product placement dominance in Hollywood. The brand is down to appearing in 30% percent of #1 movies last year, vs. 44% of #1 films (19 of 44) in 2009. In turn, 2009 was down from 2008, the brand’s peak, when Apple products showed up in almost 50% (20 of 41) of number one films at the US box office that year.