WWDC-2011-keynote-Scott-Forstall-iOS-5-iMessage-logo-slide

iMessage: What It Is, And Why It’s Killing RIM

Posted in iOS, News on 09/06/2011 by J. Glenn Künzler

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Among the big news from the WWDC 2011 keynote was Apple unveiling iMessage for iOS. iMessage allows users of any iOS 5 device, whether its an iPad, iPod Touch, or iPhone, to send text messages, photos, video, locations, and more, without having to pay for text messages.

Carriers are probably pissed about this, as Apple apparently did not tell them about the new feature prior to the keynote, and it runs the risk of cutting into carriers’ bottom lines. And who else is pissed? RIM, of course, since iMessage spits directly in the face of BlackBerry Messenger.

Our source reports that iMessage works both over Wi-Fi and 3G, includes new features such as read receipts, the ability to see when someone is typin back/responding to you, and secure encryption of all the messages you translate. What’s more, you can begin messaging on one device, and pick up right where you left off on any other iDevice linked to your AppleID.

Although iMessage only works on iOS 5 devices, and has no support for other platforms, the fact that iOS has such ridiculous market share means that this probably won’t be that significant of an issue. I also imaging that Apple might, at some point, choose to merge this service with iChat to bring support for instant messaging. Additionally, you can register additional email addresses with iMessages beyond your Apple ID and even change your iMessage ID from your phone number to an email address. You can also disable iMessages or SMS messages in Settings, if you’re traveling abroad and worried about data usage.

One worry that I have is the lack of support for the Mac – I would think it very interesting if iMessage became a feature of iChat, so I could ping all of my buddies on the iPads or iPhones, regardless of whether they were signed in to instant messaging services.

Our source reports that investors in RIM were pretty hard on the company after Apple unveiled iMessage – reports indicate the the stock slipped as much as a full 3 percent. iMessage directly challenges RIM;s BlackBerry Messenger (BBM) chat service, offering much the same functionality, but with much greater device share, thus making it significantly more useful to the end user.

BlackBerry Messenger, once the lone wolf in the world of instant messaging services, now has a bigger, stronger, more capable competitor to play it out with – and that’s something they should rightly be nervous about.

[All Images Courtesy Of Publicly Available Apple Press, Marketing, or Advertising Materials]



  • http://twitter.com/SalvadorRudy Rudy chidiac

    take that blackberry XD!

  • Andrews IPhone

    I want it on my Mac too.

    • Jonny_Woodhead

      Agreed, I can’y understand why they don’t FaceTime, iMessage and iChat into one app across Macs and iOS devices.

  • Navyseal6

    So with I message can I use it to text other people’s phones if it’s not an idevice?
    And if so is it still free?

    • Oliver Lerno

      No…
      iMessage will only work on devices using iOS 5 as stated in this article and the WWDC keynote. As for the costs I suspect it will be free while on wifi but will use your data plan when you are using your carrier’s 3G network. However, since one typical text message uses a few KB’s, I doubt you will exceed your data plan.

  • Navyseal6

    So with I message can I use it to text other people’s phones if it’s not an idevice?
    And if so is it still free?

  • http://www.facebook.com/niels.hansen Niels Hansen

    This is actually going to hurt app developers like KIK and ping chat.  The only saving grace they have is that their apps work across multiple smart phones

  • Snoo

    Everyone talks as if there ever was tools like WhatsApp, Mxit and even normal chatting tools ported onto iOS. All iMessage does is to combine the same functionality into the same App that sends SMS. Rim certainly wasnt the first device to have internet messaging in an App.

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  • Dumbasses

    You can only imessage others who have iOS5. Derp

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J. Glenn Künzler

Glenn is Managing Editor at MacTrast, and has been using a Mac since he bought his first MacBook Pro in 2006. Now he's up to his neck in Apple, and owns an old iBook, a 2011 MacBook Pro, a MacBook Air, a third-generation iPad, 2 iPhones, and a Mac Mini that lives at the neighbor's house. He lives in a small town in Utah, enjoys bacon more than you can possibly imagine, and is severely addicted to pie.