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Apple Manager Lets 10-Year-Old Girl Buy An iPod touch During Steve Jobs Memorial

Apple Manager Lets 10-Year-Old Girl Buy An iPod touch During Steve Jobs Memorial

A Consumerist reader, Matt, shares a touching story about an Apple manager who broke a rule and allowed the reader’s 10-year-old daughter to buy an iPod touch (with a jar full of cash she had saved up) while the Apple Store was closed yesterday during the Steve Jobs celebration.

From The Consumerist

My daughter has been saving her birthday money and allowance for almost 9 months now so that she could afford an iPod touch with a camera in it.
As of this morning, she had saved the amount needed and headed to the Apple Store in Utah with my wife. They arrived at 10:30am, not realizing that the store would be closed from 11am to 2pm today. As they approached the store, two friendly Apple employees greeted them and said that they were sorry, but they were closed.

My wife pointed to my daughter who had a mason jar full of cash in her arms and explained why they were there and also pointed out that is was not quite 11am yet. They again said they were sorry, but could not let them in. My wife and daughter were sad, but understood and made their way to another store in the mall.

About three stores down, an Apple employee raced after them and explained that the manager was going to make an exception and let them in. When they were let in the store, they were the only customers in the place and every one of the employees stopped what they were doing as my daughter approached the register.

As she took all of the cash out of the mason jar, one employee stepped forward and said, “I don’t mean to bother you, but I have to tell you that this made my day.”

After the transaction had been made and my daughter and wife were on their way out, the store manager raised his voice and said to all of the employees, “Everyone, please give [redacted] a round of applause for saving her money and buying an iPod today.”

My daughter was caught a little off guard by all of the attention and waved goodbye, then called me with the story.

Nice work Apple!


This really is an amazing story, and shows how awesome the managers of Apple Stores can really be. Apple made a 10-year-old girl’s day with this just by showing a little bit on understanding and compassion. Way to go, Apple. Way to go.

  1. Anonymous says:

    Aw, that’s sweet 🙂

  2. The_legal_guardian says:

    What apple store has a register you can approach?

    1. Good point. I’m guessing he means the sales counter at the Genius Bar.

  3. Anonymous says:

    Great story and definitely awesome how the manager stepped up to do something nice for a child.  It make me sad, though, to think that this is so out of the ordinary these days.  Isn’t this how people are SUPPOSED to treat each other?  Actions like this are getting rarer and rarer by the minute and people are more accustomed to others passing each other by without a second glance (let alone holding a door open for another person or smiling and saying hello on the street).  People have no manners or common courtesy these days and can barely pick their heads up out of their cell phones, let alone be bothered to acknowledge another person in passing or — GOD FORBID — break a rule or go out of their way in order to do something nice for someone else without expectation of something in return.

    It is a very, very sad state the world is in.

    Sorry — didn’t mean to take away from the story.  Way to go, Nameless Apple Manager in Utah.

  4. Kevin says:

    I think the most important thing here is that she SAVED her pocket money over 9 months rather than being spoilt by her parents with instant gratification!

  5. Unknown says:

    Steve Jobs would be proud.

  6. i hate to break the party here, but this is pure American marketing (in a good sense), that you will most certainly not experience in other countries such as Czech republic where I am currently residing. I know Apple is a US-based company but let’s not forget about the rest of the world, which represents an equal, to say the least, piece of the pie. I am now in NY for vacation and what I experienced in the 5th Avenue store was something amazing – black vs white difference with what I get in CZ. Oh well. Just don’t forget guys, let’s not over-rate things, APPLE is not only in US and some countries’ services lower the standards.

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