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Steve Jobs was a Hard Bargaining, Secretive “joker”, According to 1976 Letter

Posted in Apple, News on 23/12/2011 by Henry Taylor-Gill

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A 1976 letter has emerged, describing Steve Jobs as a “joker” and his partnership with Steve Wozniak as “flakey”, Bloomberg reports. Written by Mike Rose, who at the time ran an advertising agency in Los Altos, it also reveals that Steve Jobs “wouldn’t trust him”.

Leslie Berlin, an author, stated just how interesting this letter is:

“The note is wonderful in part because it reveals how much Silicon Valley has changed in 35 years,” wrote author Leslie Berlin. “In 1976, two guys trying to launch a tech company from a garage in the heart of Silicon Valley were flakes. Today, someone in Rose’s position might well ask for a piece of the action — payment in the form of a small bit of stock, perhaps?”

Jobs did not end up working with Rose (it’s easy to see why!), and the Apple I manual was produced by a typesetter instead.



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Henry Taylor-Gill

Henry is a student who is a huge Apple fan, and has used their products since day one. He can remember how happy he was when he received the first iPod back in 2001 as a birthday present. He has an international background, having spent most of his life in France but he now lives in the UK. He is also a native French speaker and can also speak Spanish at a decent level. In addition to tech, Henry is an avid sports fan and has his own sports blog.