250 Apple employees, including vice president Greg Joswiak, are rumored to be in attendance at CES, despite no official Apple exhibit, Reuters reports. paidContent‘s Tom Krazit spotted Joswiak outside Sony’s booth on Tuesday.
Krazit claimed that:
“Joswiak said he was interested in how other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth.”
Apple have famously been avoiding CES, even though their virtual presence can be felt. Many of the products on display this year feature similar designs to the iPad and Macbook Air, while Corning who make the iPhone and iPad glass covers have announced the new Gorilla Glass 2.