• Home
  • Apple
  • News
  • Tim Cook: Apple TV is a Hobby I ‘Can’t Live Without’

Tim Cook: Apple TV is a Hobby I ‘Can’t Live Without’

Tim Cook: Apple TV is a Hobby I ‘Can’t Live Without’

During Apple’s Q1 2012 financial results conference call yesterday, CEO Tim Cook revealed that the Apple TV was actually doing well, having sold 2.8 million devices last year, with 1.4 million sold in just the last quarter. Nevertheless, Cook reiterated that the Apple TV is still just a hobby – but one which he can’t live without!

Our Apple TV product is doing quite well… but in the scheme of things, we still classify Apple TV as a hobby. We continue to add things to it. If you’re using the latest one — I don’t know about you, but I can’t live without it.

I don’t know about you, but with sales numbers like that, and with the Apple TV now allowing for wireless mirroring with the iPad 2 and iPhone 4S, the Apple TV really doesn’t seem like just a hobby anymore, especially considering Google’s relative failure in the set-top box market.

Perhaps Cook is just downplaying the importance of the Apple TV until Apple’s fabled “iTV” Siri-powered television hits the market?

  1. Aidan Taylor says:

    apples fail product.

    1. Chris says:

      2.8 million is a fail? What company are you running, selling over 3million units? If this is a ‘fail’ , I wish I was failing all year long

  2. RR says:

    I have Apple TV and love it. Honestly it has worked best for my kids since I can take it with us on vacation and as long as the place has wifi we plug into the tv and they can watch cartoons.

  3. Also have one, also love it. It was a little buggy when I just got it, but os updates came for good.

  4. 614129 714588Hello. Neat post. There is an problem with your website in firefox, and you might want to test this The browser will be the market chief and a big part of other individuals will miss your amazing writing because of this dilemma. 212732

  5. 66229 468417This was an incredible post. Actually loved studying your web site post. Your data was extremely informative and valuable. I feel you will proceed posting and updating regularly. Seeking forward to your subsequent 1. 272047

  6. 806415 88520Some times its a discomfort within the ass to read what blog owners wrote but this internet site is actually user pleasant! . 944169

Leave a Reply

Your email address will not be published. Required fields are marked *