Apple Senior VP Phil Schiller has confirmed via his Twitter account that he has deleted his Instagram account as the app ‘jumped the shark’ when it launched on Android (via 9to5Mac). He later further explained his decision in an email to an Apple customer.
Even though Instagram managed to win app of the year and featured several times on the App Store, their expansion to the Android platform was clearly a step too far for Phil Schiller. Essentially, Schiller liked that Instagram was small and independent. Now that it’s huge and impersonal, he’s gone.
What are your thoughts? Is Phil Schiller being unreasonable?