Shortly after the initial launch of the iPad, physicians who considered themselves on the “cutting edge” of technology began bringing them into the workplace. At the same time a number of hospitals began launching pilot programs centered around the device.
That initial burst of interest and enthusiasm hasn’t slowed in the slightest according to a new report from Manhattan Research. In fact, iPad use by U.S. doctors has nearly doubled in the past year and adoption is set to continue at a meteoric rate over the next twelve months.
The report shows that physician iPad adoption has soared, with 62 percent of U.S. doctors using one for professional purposes. Half of iPad-owning doctors also reported using their device at the point of care (exam room, hospital, etc.).
The iPad offers the benefits of instant access to medical records in a form that’s similar to a paper chart, and doesn’t put up a barrier between patient and doctor, which was a common complaint when laptops were used for similar purposes. The device also allows doctors to quickly and accurately illustrate injuries, and display treatment options to patients. When used outside of point of care, the iPad offers instant access to medical reference sources.
“Physicians are evolving in ways we expected – only faster,” noted Monique Levy, vice president of research for Manhattan Research.
The research firm sees even greater adoption and is predicting that two-thirds of U.S. Physicians will be using the iPad professionally by 2013.
On a personal note, I worked in an Apple Store near a large hospital. Numerous doctors and their staff would come in during the day to purchase iPads, some of them would purchase 5 at a time. When talking to them, I found out one of the main reasons why they were so enthusiastic about the iPad… It fit perfectly in the pocket of a lab coat.
