Time has seen the writing on the wall and decided to get on board with Apple’s Newsstand, Apple’s iOS app for managing and viewing newspaper and magazine subscriptions. Time has begun offering all 20 of its consumer magazines to iPad users through the app. The move will allow users to manage their subscriptions without having to visit Time’s website.
Time Inc said that ALL YOU, Coastal Living, Cooking Light, Entertainment Weekly, ESSENCE, FORTUNE, Golf Magazine, Health, InStyle, Money, PEOPLE, People En Español, People StyleWatch, REAL SIMPLE, Southern Living, SPORTS ILLUSTRATED, Sports Illustrated for Kids, Sunset, This Old House, and TIME are all available through Newsstand.
Still in the afterglow of the new love affair, Time Inc CEO Laura Lang said, “We are thrilled to bring our entire U.S. portfolio to Newsstand. It’s an important step toward fulfilling our goal of being everywhere consumers want us to be.”
All parties involved are not saying if Time got a special deal with Apple, or if they finally agreed to cough up the regular 30 percent vigorish for in-app purchases.