Survey: 65% of Mobile Users Plan to Purchase an iPhone

Posted in Apple News, iPhone on 17/07/2012 by J. Glenn Künzler


In a note issued to clients earlier today, well-known analyst Gene Munster provided the results of Piper Jaffray’s annual mobile phone survey, and made a number of interesting observations about the results. A chart mapping the survey data can be found below (click to expand).

As reported by Fortune (via The Loop), Munster notes that 65% of all mobile phone users surveyed responded that they were planning to purchase an iPhone as their next phone:

In a note to clients issued Tuesday, Piper Jaffray’s Gene Munster reported the results of his annual cell phone survey. The key takeaways: – Asked what phone they were going to buy next, 65% said an Apple (AAPL) iPhone, 19% said a Google Android, 6.5% said “not a smartphone,” 6% said “I don’t know,” and 2.5% said a Research in Motion Blackberry. – 94.2% of iPhone users plan to buy an iPhone for their next phone.

In comparison to the iPhone’s 65% result, only 19% of respondents planned to purchase an Android device as their next phone. He also notes that, while Android’s re-buy rate is growing (60%, up from 47% last year), the platform is still losing a third of their current users to the iPhone.

These are very interesting results – and it’s not just because folks are anticipating Apple’s next-gen iPhone. In fact, Munster notes that only 51% of those who planned to purchase an iPhone as their next mobile were planning to upgrade to the “iPhone 5.”

The survey also notes that iPhone owners value their phones at a higher dollar value than Android users, and that, judging by the survey findings, Apple is virtually guaranteed to sell over 80 million of their next-gen iPhone right of the bat!

There are a number of other interesting findings in the report as well, and a chart mapping his survey data . Check out the full list of highlights over at Fortune!


J. Glenn Künzler

Glenn is Managing Editor at MacTrast, and has been using a Mac since he bought his first MacBook Pro in 2006. Now he's up to his neck in Apple, and owns an old iBook, a 2012 iMac with an extra Thunderbolt display for good measure, a 4th-generation iPad, an iPad mini, 2 iPhones, and a Mac Mini that lives at the neighbor's house. He lives in a small town in Utah, enjoys bacon more than you can possibly imagine, and is severely addicted to pie.