Apple Brings Specialist Chat and Guided Tours to the Apple Online Store

Posted in Apple, Apple News on 29/08/2012 by J. Glenn Künzler


Apple Geniuses are handy, but to use them effectively for setup tutorials and advice you have to find a nearby Apple Store, and for many that’s a difficult task. To correct this problem, Apple has launched a brand new guided tour functionality in the U.K., Germany, Spain, and Brazil,  with more countries including the US expected to follow.

Apple told Macworld:

In addition to customers already being able to chat, request a call with a specialist and experience a guided tour of the store, now customers can schedule an online session to set up their iPhone or iPad device. When you have a new product, Specialists are on hand to help you get set up, configure your email, stay in sync with iCloud and more.

The service was first tested in Brazil’s online store in April, and is just now being rolled out to new areas. As of now the service is iPad and iPhone exclusive but you would expect it to be rolled out to all other products as well if it’s successful as well as other countries (the US and other main European countries should be imminent).

This is certainly great for those new to the Apple universe, and what’s more, you don’t even have to get out of your chair to use it!



J. Glenn Künzler

Glenn is Managing Editor at MacTrast, and has been using a Mac since he bought his first MacBook Pro in 2006. Now he's up to his neck in Apple, and owns an old iBook, a 2012 iMac with an extra Thunderbolt display for good measure, a 4th-generation iPad, an iPad mini, 2 iPhones, and a Mac Mini that lives at the neighbor's house. He lives in a small town in Utah, enjoys bacon more than you can possibly imagine, and is severely addicted to pie.