Apple’s stock performed like a champ today, rising $8.30 as the company began taking pre-orders for the new iPhone 5. The stock also hit an all-time mid-day high of $696.98.
Apple’s own website sold out of pre-orders in under an hour, and AT&T and Verizon sold out of pre-orders within 12 hours of the device’s 12:01 AM Pacific pre-order debut. With pre-orders moving as rapidly as they were, it appears that the new iPhone will shatter the pre-order records set by the iPhone 4S.
Apple’s stock looks a pretty safe bet right now – if today’s pre-order rush is any indication, Apple’s going to sell a whole lot of iPhone 5s next Friday when they officially hit the shelves!