Apple Officially Granted Trademark for the Term ‘Retina’

Posted in Apple, Apple News on 05/12/2012 by J. Glenn Künzler


When it comes to patents and trademarks, apparently no word, term, or phrase is safe – not even parts of the human eye. Patently Apple reports that Apple has been awarded a pair of new patents for both the Retina term (when used to describe a display), and their Game Center icon.

Patently Apple:

On December 4, 2012, the US Patent & Trademark Office granted Apple two Registered Trademarks. The first trademark covers the word “Retina” representing Apple’s brilliant Retina display that is currently integrated into the iPhone, iPod touch, iPad and MacBook Pro. The second trademark covers the icon representing Apple’s Game Centre. Both were officially granted to Apple on November 27 and published today.

 Apple’s trademark which was originally filed for in May 2011 was filed under the sole International Class 009 which basically covers computer displays including handhelds, notepad computers and displays used in telephone computers.

While the trademark may seem overly broad at first, the fact of the matter is that it only protects their usage of the term “Retina.” In effect, all it really does it to prevent Apple’s competitors from using the term to describe a display in an electronic device.

The trademark was originally filed back in May of 2011, but wasn’t formally approved until yesterday.


J. Glenn Künzler

Glenn is Managing Editor at MacTrast, and has been using a Mac since he bought his first MacBook Pro in 2006. Now he's up to his neck in Apple, and owns an old iBook, a 2012 iMac with an extra Thunderbolt display for good measure, a 4th-generation iPad, an iPad mini, 2 iPhones, and a Mac Mini that lives at the neighbor's house. He lives in a small town in Utah, enjoys bacon more than you can possibly imagine, and is severely addicted to pie.