Amazing Apple Anecdote: Steve Jobs Notices EVERYTHING

Posted in Miscellaneous on 27/01/2013 by Henry Taylor-Gill


We’re back with another Amazing Apple Anecdote. This week we learn just how far Steve Jobs’s attention to detail went – it turns out, an extremely long way.



Emily Brower Auchard, who worked on the P.R. team for Steve Jobs at NeXT, says that Jobs was a “noticer” who picked up on the smallest detail. “One of my tasks was to sit in press interviews with Steve and take notes. Once before an interview, I realized that I was wearing two different shoes. I had dressed quickly that morning and had grabbed what I thought were a pair of black pumps. They weren’t. I called my boss for advice. She said I absolutely needed to fix the situation because Steve would definitely notice. So I drove like a maniac to the Stanford Mall and bought myself a pair of replacement shoes at Nordstrom and then sped back to NeXT’s offices. It was the fastest shopping decision I ever made.”

It was a well known fact Steve Jobs was manic about the quality and detail of Apple’s products, but of a matching pair of shoes? That’s another level. That’s it for this week but we’ll be back soon with more, for now though, enjoy!


Henry Taylor-Gill

Henry is a student who is a huge Apple fan, and has used their products since day one. He can remember how happy he was when he received the first iPod back in 2001 as a birthday present. He has an international background, having spent most of his life in France but he now lives in the UK. He is also a native French speaker and can also speak Spanish at a decent level. In addition to tech, Henry is an avid sports fan and has his own sports blog.