During yesterday’s Q1 2013 results call, Apple CFO Peter Oppenheimer said that the company has been focusing on establishing a new operating segment of Greater China, including Mainland China, Hong Kong, and Taiwan.
“We have established a new operating segment for China, given the contribution of that region to our business,” said Oppenheimer.
The company has adjusted how it reports revenue for separate geographic regions because of the significant sales of both hardware and software in China during the last couple of years. China was responsible for $6.8 billion of Apple’s revenue during the last quarter. Overall revenue in China is up 67%.
Apple saw strong iPhone growth overall, selling 47 million handsets, compared to 37million in the same quarter a year ago. Its most significant growth was in China, up more than 100% year-over-year.
During 2012, Apple opened 4 new stores in China, and on yesterdays call, CEO Tim Cook said the company plans to continue to expand in the country, saying that Apple had “many more” stores to open.