iPhone Grew to 25% Global Market Share in 2012

Posted in Apple, Apple News on 25/01/2013 by Chris Hauk


IDC has released their latest worldwide smartphone data, and it reveals that Apple’s global market share grew to 25.1% in 2012. Total iPhone shipments increased 46.9% last year, from 93.1 million handsets in 2011 to 136.8 million in 2012.



Controlling a quarter of smartphone shipments, Apple was squarely in second place worldwide, in a two-horse race with market leader Samsung — the only other company among the top five vendors that managed to grow its share.

Samsung was way out in front in 2012, its shipments grew by 129.1%, more than doubling Apple’s year-over-year improvement. Samsung also saw its market share jump from 19% in 2011 to 39.6% in 2012, almost 15 points ahead of Apple.

Third place Nokia continued its slide, dropping 54.6% from 2011. The Finnish company got a small 6.4% of 2012 smartphone shipments.

HTC took 4th place with a 6% share, down 25.2% from 2011. That allowed it to edge out Research in motion, which also had 6% of the market, losing out to HTC by 100,000 units to put it in fifth place.


Chris Hauk

MacTrast Senior Editor, and self-described "magnificent bastard," Chris Hauk owns Phoenix Rising Services and writes for everyone's favorite "bad movie" website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.