Apple Expands Search for Maps Ground Truth Workers

Posted in Apple, Apple News on 28/03/2013 by Chris Hauk


Apple has expanded its postings for Map Ground Truth employment to the rest of the world. The company was initially only hiring for the position in Australia. “Ground Truth” refers to working with information collected on location versus data collected remotely, such as by satellite.



The jobs, for ‘Maps Ground Truth Manager’ positions, have been posted for the U.S., The Americas, Western Europe, Japan, Asia Pacific, Eastern Europe, and the Middle East & Africa.

The position involves managing the team responsible for regional map quality and ground truth in the U.S. Regional teams are responsible for the quality of Apple’s maps in that region.

U.S. team responsibilities include:

  • Testing new releases of map code and data around the U.S.
  • Collecting ground truth data to allow for analysis of the impact of potential map code or data changes relative to known truth
  • Utilizing local expertise to provide feedback about U.S.-specific mapping details
  • Evaluating competing products in-region relative to Apple’s maps

The manager will be expected to drive the team’s work, allocate resources, and communicate test results and feedback to teams in Cupertino.

Apple has been working to improve its mapping service ever since its initial effort in iOS 6 was harshly greeted by the public after numerous errors came to light.


Chris Hauk

MacTrast Senior Editor, and self-described "magnificent bastard," Chris Hauk owns Phoenix Rising Services and writes for everyone's favorite "bad movie" website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.