Apple Launches New ‘Why You’ll Love an iPad’ Campaign at

Posted in Apple News, iPad on 28/03/2013 by J. Glenn Künzler


Apple has just updated their website with a new campaign page promoting the iPad – similar to the new iPhone campaign they posted a couple of weeks ago, and is sending out emails to customers highlighting the points of the campaign as well.

Screen Shot 2013-03-28 at 3.38.49 PM

The page offers a number of reasons why people love buying and using iPads, highlights the iPad’s high customer satisfaction in J.D. Power and Associates rankings, touts the merits of the App Store (with over 300,000 iPad-optimized apps), the build quality of the iPad, the availability of multiple sizes of iPad, the inclusion of dual cameras. the battery life, and more.

The timing of the campaign is a bit unusual – why wouldn’t Apple release this at the same time as the similar iPhone campaign? All in all, it makes a pretty good case for some of the reasons people choose the iPad over less expensive competitive devices. Check out the full campaign for yourself over at Apple’s website.


J. Glenn Künzler

Glenn is Managing Editor at MacTrast, and has been using a Mac since he bought his first MacBook Pro in 2006. Now he's up to his neck in Apple, and owns an old iBook, a 2012 iMac with an extra Thunderbolt display for good measure, a 4th-generation iPad, an iPad mini, 2 iPhones, and a Mac Mini that lives at the neighbor's house. He lives in a small town in Utah, enjoys bacon more than you can possibly imagine, and is severely addicted to pie.