EU Taking Close Look at Apple’s European Carrier Contracts – Possible Antitrust Issues

Posted in Apple, Apple News on 22/03/2013 by Chris Hauk


European Union regulators are reportedly taking a close look at  contracts between Apple and its iPhone carrier partners in an attempt to determine if the company’s strict terms amount to anti-competitive behavior. Apple’s practice of requiring carriers to commit to selling a certain number of iPhones is coming under particular scrutiny.


The New York Times, via MacRumors:

[S]ome of Apple’s competitors complain that the big purchases Apple requires from carriers strongly pressure them to devote most of their marketing budgets to the iPhone, leaving little money to promote competing devices, said an executive at one of Apple’s rivals, who declined to be named to avoid jeopardizing carrier relationships.

That carriers allow Apple to tell them how many phones they must sell, and the threat of penalties if they fail to do so, demonstrates just how much leverage as a bargaining device the iPhone has. While carriers are not required to sell the iPhone, the realities of the marketplace are such that carriers believe they have little choice, and must agree to Apple’s terms to remain competitive with other carriers.

The European Commission has not as yet launched a formal investigation of Apple, with spokesman Antoine Colombani merely saying that the competition regulators are “monitoring the situation”. In its defense, Apple will say only that its contracts are compliant with all local laws.

Todays report comes closely on the heels of accusations by Australian officials saying that Apple gouges Aussie customers for iTunes content such as videos and music.


Chris Hauk

MacTrast Senior Editor, and self-described "magnificent bastard," Chris Hauk owns Phoenix Rising Services and writes for everyone's favorite "bad movie" website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.