BlackBerry CEO: The Tablet Market Will be Dead in 5 Years

Posted in Apple News, iPad on 30/04/2013 by J. Glenn Künzler


In an apparent attempt to make their own failed PlayBook tablet seem less embarrassing, BlackBerry CEO Thorsten Heins recently commented that he believes tablets will be a dead market in just 5 years, noting that they are “not a good business model.”

Blackberry PlayBook

From Bloomberg:

“In five years I don’t think there’ll be a reason to have a tablet anymore,” Heins said in an interview yesterday at the Milken Institute conference in Los Angeles. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”

Just because the BlackBerry PlayBook wasn’t a good model (in fact, an abysmal failure in terms of sales and critical response) doesn’t mean ALL tablets are a failure. I’d love to see Mr. Heins tell Tim Cook to his face that the iPad isn’t a good model.

Nice try, Mr. Heins – but your failure does not equate to a failure of the entire tablet market. But you keep on telling yourself whatever makes you feel better at night.


J. Glenn Künzler

Glenn is Managing Editor at MacTrast, and has been using a Mac since he bought his first MacBook Pro in 2006. Now he's up to his neck in Apple, and owns an old iBook, a 2012 iMac with an extra Thunderbolt display for good measure, a 4th-generation iPad, an iPad mini, 2 iPhones, and a Mac Mini that lives at the neighbor's house. He lives in a small town in Utah, enjoys bacon more than you can possibly imagine, and is severely addicted to pie.