Back to the iFuture: How Apple’s Website Has ‘iEvolved’ Over the Last 15 Years

Back to the iFuture: How Apple’s Website Has ‘iEvolved’ Over the Last 15 Years

Depending on how long you’ve been using Apple products, Apple’s website might be fairly new to you – and even if you are a long-time veteran of Apple and their products, it can be fun to take a little trip down memory lane. So lets jump in the time machine and discover what’s it’s been like throughout the last 15 years!


Charlie Hoehn (via The Loop) put together this slideshow using screenshots from the Wayback machine, and offered some apt observations in the process:

The two biggest changes: they moved the navigation bar to the top in 2000, then gave the entire site a facelift with the introduction of Leopard in 2007.

Somewhat surprisingly, Apple.com hasn’t really changed as much as you might expect – especially in comparison to sites of other major companies like Sony, IBM and Microsoft, who’s sites have undergone a great deal of restructuring. Apple has managed a certain degree of consistency for a decade and a half, which is quite an achievement all by itself. Great design is timeless, I suppose.

What was the first version of Apple’s site you remember? Leave the slide number in the comments below!

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