June Quarter Mac Sales in U.S. Down 5% Over Last Year, iPod Sales Down 32%

Posted in Apple, Apple News, Mac on 22/07/2013 by Chris Hauk


The latest figures from the NPD Group show Mac sales in the U.S. are down 5% year-over-year in the June quarter. The Mac now represents just 15% of Apple’s total revenues.



The NPD data, summarized on Monday by analyst Gene Munster of Piper Jaffray, represents only a portion of Apple’s global Mac sales. But the Mac is also becoming a less meaningful part of Apple’s business, now representing just 15 percent of the company’s revenues.

NPD found that Mac sales were down 12 percent year over year in the month of June, despite the launch of new MacBook Air models powered by Intel’s Haswell CPUs.

Munster expects that worldwide Mac sales were down approximately the same 5% during the just concluded June quarter. Apple will announce their earnings after the markets close on Tuesday.

NPD found domestic sales for the iPod were down 32% year-over-year, and Munster expects total iPod sales will be down 23% for the June quarter. The iPod now represents a small 2% slice of Apple’s revenues.

As a rule, investors ignore Mac sales when assessing Apple’s performance, instead focusing on iPhone and iPad sales.


Chris Hauk

MacTrast Senior Editor, and self-described "magnificent bastard," Chris Hauk owns Phoenix Rising Services and writes for everyone's favorite "bad movie" website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.