Apple has debuted a new television ad for the iPhone 5s. The new ad, which premiered during ABC’s Marvel’s Agents of SHIELD, is entitled “Powerful,” and shows how iPhone 5s owners use their device to enhance their lives.
This ad, featuring the interesting song ‘Gigantic‘ by the Pixies, takes a very different tone than the “Metal Mastered” ad released in October, which showed that gold really is best.
The commercial shows users using the iPhone 5s to check their health, get directions, create monster movies, create art installations, and more. The tagline “You’re more powerful than you think,” appears at the end of the ad.
This is the first iPhone 5s ad Apple has aired since the holiday season. Apple has recently been concentrating its advertising effort on the iPad “Your Verse” campaign.