We’ve all seen the rumors saying Apple will offer a larger iPhone this fall. It’s widely expected that the company will offer a 4.7-inch model, and an even larger 5.5-inch model when the iPhone 6 is introduced. But what if a larger screen means a higher price?
Raymond James analyst Tavis McCourt has now weighed in (via MarketWatch) with his own belief that the larger model will indeed include a $100 price premium. But according to McCourt’s survey data, consumers are showing an increasing willingness to pay that premium for a larger device.
“Our June consumer survey points to continued growth in the willingness of iPhone users to pay $100 more for a bigger screened iPhone, with now a full one-third of survey respondents willing to pay a $100 premium,” said McCourt.
He added, “data seems to suggest meaningful demand for a larger screen, which should logically mean the iPhone 6-cycle will be strong for upgrade sales, which combined with modest contribution from wearables should cause a modest acceleration in revenue growth in fiscal 2015.”
Many analysts believe the iPhone 6 will generate a massive upgrade spike, due to a possible larger screen, and the iPhone’s usual 2 year design revamp cycle. (In other words, it’s a “non-S” year. – Ed.)
