Apple’s New Apple Pay Ad Continues the ‘It’s Not an iPhone’ Theme

Apple’s New Apple Pay Ad Continues the ‘It’s Not an iPhone’ Theme

Apple on Thursday debuted a new ad featuring Apple Pay, as a part of its new “If it’s not an iPhone, it’s not an iPhone” advertising campaign. The video shows the various type of purchases that can be made using an iPhone.

Apple's New Apple Pay Ad Continues the 'It's Not an iPhone' Theme

MacRumors:

The iPhone is centric to the video and is shown going through several different Apple Pay transactions as a voiceover explains Apple Pay and its features in a clever rhyme. At the end of the video, Apple ends with its latest signature tagline, “If it’s not an iPhone, it’s not an iPhone.”

The Apple Pay-centric ad is the fifth in a series of ads focusing on the different capabilities of the iPhone. Apple has also recently debuted a new iPhone web campaign, “Why There’s Nothing Quite Like an iPhone,” which highlights the features that set the iPhone apart from its competitors.