Hot on the heels of Apple’s announcement that it will make changes to its App Store subscription revenue policies, which will offer developers a bigger cut of subscription fees for users who keep a subscription for longer than one year, comes word from Google that it will match Apple’s new 85/15 split, but without the one year wait.
Citing sources familiar with Google’s app store plans, Re/code reports the internet search giant will soon lower its cut of apps sold on a subscription basis to 15 percent, leaving 85 percent to developers. For developers, an 85/15 split is much more attractive than the traditional 70/30 split made popular by Apple’s App Store and later adopted by Google for its Android storefront.
Apple’s new “Subscriptions 2.0” program will give developers an extra 15% of app subscription revenue from customers who maintain an app subscription for longer than one year. The Cupertino firm will wet its beak to the usual 30% amount for all other app revenues.
Google will make its 85/15 split active from the first day, for all subscription accounts. The search giant hasn’t announced an exact date for the rollout of the new program, but it has reportedly been testing the new revenue model with entertainment companies who provide Chromecast streaming products.
