Apple’s new MacBook Pro revenue outpaced every other laptop in its first five days of availability. Well, except for one, its year-and-a-half-old sibling the 12-inch MacBook.
The MacBook Pro revenue in its first five days has reached 78 percent of last year’s MacBook, Slice Intelligence said Tuesday. In addition, the new Mac has generated nearly four times that of Microsoft’s Surface Book challenger since its debut a year ago.
The figures indicate a huge pent-up demand for the new MacBook Pro lineup, which had gone years without a major revamp.
The figures are not a total win for Apple, as some consumers apparently grew tired of waiting for a new MacBook Pro and bought Windows-powered machines in the meantime. Slice found that among consumers who bought an Apple laptop in 2014, 40% of those shoppers had bought another brand since. But it should also be taken into consideration that some of those customers may have purchased the Windows machine for use as a second computer, or for a family member.
Slice Intelligence bases its figures on behavior of its panel of 4.4 million online shoppers, and tracks online sales only. However, considering the size of their sampling, their numbers likely reflect all shoppers behavior fairly closely.