Apple Said to be Partnering With Carl Zeiss AG to Create Augmented Reality Glasses

Posted in Apple News on 10/01/2017 by Chris Hauk


Well-known blogger Robert Scoble claims Apple is working with German firm Carl Zeiss AG on a pair of augmented reality glasses. The product could be announced as soon as this year, says Scoble, who says a Zeiss employee confirmed the partnership during a discussion at CES 2017.

Apple Said to be Partnering With Carl Zeiss to Create Augmented Reality Glasses

Zeiss’ booth at CES. Image Credit: Robert Scoble


A Zeiss employee confirmed the rumors that Apple and Carl Zeiss AG are working on a light pair of augmented reality/mixed reality glasses that may be announced this year. (I thought it was next year but now that I saw this I believe it will happen this year).


And that explains why there was no augmented reality in Zeiss’s booth even though it was right in the middle of the AR area.


Carl Zeiss is in the AR part of CES. But it is NOT showing off its mixed reality optics.

Why not?

I said “Tim Cook didn’t let you” and the employees around me smiled nervously.

Previous rumors have indicated Apple is working on a set of smart glasses that would connect via Bluetooth to a user’s iPhone, displaying information to the wearer. The Cupertino firm is known to have a team dedicated to Augmented Reality and Virtual Reality research.

Company CEO Tim Cook has been quoted as saying the company is “high on AR.” “AR can be really great. We have been and continue to invest a lot in this. We’re high on AR in the long run,” he said in July.

(Via MacRumors)


Chris Hauk

MacTrast Senior Editor, and self-described "magnificent bastard," Chris Hauk owns Phoenix Rising Services and writes for everyone's favorite "bad movie" website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.