Apple’s New iPhone Ad Features iPhone 7 Plus Portrait Mode Depth Effect Feature

Posted in Apple, Apple News, iPhone on 09/01/2017 by Chris Hauk


Apple on Saturday posted a new iPhone 7 Plus ad to its YouTube channel, featuring the 7 Plus-exclusive Portrait mode in the device’s stock Camera app.

Apple's New iPhone Ad Features iPhone 7 Plus Portrait Mode Depth Effect Feature

The ad, entitled “Take Mine,” shows a young lady visiting her grandmother, who lives in a small Greek village. While visiting a café, the granddaughter takes a photo of the older woman, making use of the Camera app’s Depth Effect.

Upon viewing the photo, the Matriarch stands up, exclaiming, “What a great photo!” The attention brought to the device leads to the young lady being led through the village, as what seems to be every villager in the area asks her to also take a photo while they pose. Every resulting photo features the now familiar sharp portrait of the main subject, framed by a blurred background.

The ad ends with the tagline, “Portrait mode on iPhone 7 Plus – practically magic.”

The iPhone 7 Plus offers a two-lens camera, which allows the use of an exclusive Depth Effect when shooting photos in Portrait mode.


Chris Hauk

MacTrast Senior Editor, and self-described "magnificent bastard," Chris Hauk owns Phoenix Rising Services and writes for everyone's favorite "bad movie" website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.