It’s Official: Apple’s iPhone Event Set for Sept. 12, to be Held at Steve Jobs Theater

Posted in Apple News, iPhone on 01/09/2017 by Chris Hauk


Apple on Thursday officially announced the date for its annual iPhone event, via invites sent to selected members of the media. The event will be held Tuesday, September 12 at 10:00 a.m. Pacific Time at the new Steve Jobs Theater at the company’s recently opened Apple Park campus in Cupertino, California.

It's Official: Apple's iPhone Event Set for Sept. 12, to be Held at Steve Jobs Theater

The invite’s tagline is “Let’s meet at our place,” and continues, saying “Please join us for the first-ever event at the Steve Jobs Theater in Cupertino.

Apple is expected to debut a radically new iPhone, featuring an edge-to-edge OLED display, a vertical rear camera, facial recognition abilities, wireless charging, and a faster processor.

The new “iPhone 8” device’s retail price is expected to break the $1,000 (USD) price barrier. The flagship handset is expected to be introduced alongside two other iPhones, the iPhone 7s and iPhone 7s Plus, which will be updated versions of Apple’s current flagship handsets.

Apple is expected to also unveil a new Apple Watch. The new Apple Watch is expected to outwardly resemble current Watch models, but will boast LTE connectivity and an improved processor.

Also expected to debut at Apple’s September 12 shindig is a new 4k-capable Apple TV. The device has been rumored to have been in the works for awhile now, and hints of such a device have been spotted in leaked firmware for Apple’s upcoming HomePod smart speaker.

Also expected are announcements about the release of Apple’s next-generation operating systems for all of its popular devices. iOS 11, macOS High Sierra, tvOS 11, and watchOS 4 are expected to be released this fall.

The event will kickoff at 10:00a.m. Pacific/1:00p.m. Eastern time on September 12. Apple will stream the event live on its website and on the Apple TV.


Chris Hauk

MacTrast Senior Editor, and self-described "magnificent bastard," Chris Hauk owns Phoenix Rising Services and writes for everyone's favorite "bad movie" website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.