Bombastic T-Mobile CEO John Legere has announced the Magenta Network will launch its own over-the-top TV service in 2018. The carrier has acquired streaming television provider Layer3 TV, and will use the company’s technology to become a “disruptive” competitor to already established rivals.
“People love their TV, but they hate their TV providers. And worse, they have no real choice but to simply take it – the crappy customer service, clunky technology and outrageous bills loaded with fees! That’s where we come in. We’re gonna fix the pain points and bring real choice to consumers across the country,” said John Legere, president and CEO of T-Mobile. “It only makes sense for the Un-carrier to do to TV what we’re doing to wireless: change it for good! Personally, I can’t wait to start fighting for consumers here!”
T-Mobile says the service will provide a solution to lengthy contracts, eve-increasing monthly bills, bundling, and more. T-Mobile plans to expand Layer3 TV’s current service to a wider audience. Layer 3 TV is currently only available in five U.S. cities.
Today, the Un-carrier is shifting its strategy into overdrive by acquiring fellow disruptor Layer3 TV. Currently, Layer3 TV delivers a product that seamlessly integrates the best of television, streaming online video content and social media and is available in five cities across the US. With Layer3 TV’s leading technology and talented team, T-Mobile plans to launch its own disruptive new TV service next year, tapping into the amazing content available from creators today to disrupt legacy cable and satellite TV’s distribution model. The Un-carrier’s new TV service will take full advantage of T-Mobile’s nationwide retail presence, top-rated brand and award-winning sales and customer care organizations.
The carrier’s service will be in an uphill battle against established streaming television services, such as Sling TV, DirecTV NOW, Hulu with Live TV, YouTube TV, and others. If T-Mobile’s move proves successful, it will certainly shake up the streaming television industry, much like the rebel carrier has “disrupted” the wireless industry.