KGI’s Kuo: Apple to Debut a ‘More Affordable MacBook Air’ in 2018

Posted in Mac, Rumor on 05/03/2018 by Chris Hauk


KGI Securities analyst Ming-Chi Kuo believes Apple will release a “more affordable MacBook Air” in the second quarter of 2018. The comments came as part of a new research report released to customers.

KGI's Kuo: Apple to Debut a 'More Affordable MacBook Air' in 2018

We expect Apple (US) to roll out the new MacBook Air with a lower price tag in 2Q18. We forecast total shipments of MacBook models will grow 10-15% YoY in 2018 (vs. 0-5% YoY decline for the NB industry), up from 15.5-16mn units in 2017. While Quanta, Radiant, Catcher and SZS are likely to benefit from strong shipments momentum, SZS also stands to benefit from increased market share and a higher ASP.

Kuo doesn’t mention any details other than a lower price tag. (The base model of the laptop currently starts at $999.) The MacBook Air lineup hasn’t received any meaningful updates in three years. During that time, Apple has discontinued the 11-inch model of the ultralight notebook. The only feature update for the 13-inch model has been an improvement to the base processor.

Possible improvements to the MacBook Air would be the inclusion of a Retina display, (the current display is a 1440 x 900 non-Retina display), and perhaps a USB-C/Thunderbolt 3 upgrade to the device’s ports.

(Via MacRumors)


Chris Hauk

MacTrast Senior Editor, and self-described "magnificent bastard," Chris Hauk owns Phoenix Rising Services and writes for everyone's favorite "bad movie" website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.