Articles by Chris Hauk

MacTrast Senior Editor, and self-described “magnificent bastard,” Chris Hauk owns Phoenix Rising Services and writes for everyone’s favorite “bad movie” website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.

Super Bowl Advertisers Bet on Mobile

Posted on 03/02/2012 by Chris Hauk

Even the biggest TV and sporting event of the year isn’t enough to get smartphone addicts to look up. Or at least that’s what the game’s promoters and advertisers are counting on, as they offer interactive experiences to their potential customers.


How to Succeed in Business Without Really Trying… If You’re Apple

Posted on 01/02/2012 by Chris Hauk

“Apple Inc., without much effort on its part, is making rapid headway in selling to corporations,” Peter Burrows reports for Businessweek. “After years of being the also-ran to Microsoft Corp. in the workplace, Apple has seen its iPad become a standard business tool,”


Best Buy Super Bowl Ad Inspired by Steve Jobs

Posted on 01/02/2012 by Chris Hauk

The tributes to late Apple co-founder Steve Jobs after he died prompted electronics retailer Best Buy to change its Super Bowl Advertising strategy. The retailer will forgo celebrities in its ads this year, spotlighting inventors instead.