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Apple’s iPhone 4S “Celebrity” Ads Score Well With Viewers

Posted on 27/04/2012 by Chris Hauk


Advertising tracking firm Ace Metrix says viewer reactions to the new “celebrity” ads for Apple’s iPhone 4S are registering well with consumers. Generating scores higher than any other iPhone 4S ad released so far this year, the new ads feature Samuel L. Jackson and Zooey Deschanel.


3rd-Gen iPad Launches in 9 Additional Countries

Posted on 27/04/2012 by J. Glenn Künzler

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As Apple continues to catch up with demand for the new 3rd-gen iPad, Apple has now launched the new iPad in nine additional countries. The new iPad continues to remain extremely popular, and walk-in retail availability remains high.


First Time Apple Owners Make Up 1 in 4 iPad Purchases

Posted on 26/04/2012 by Chris Hauk

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The iPad has played a large part in bringing new customers into the Apple fold, a new study reports, as it shows that about 25 percent of buyers in the U.S. say the iPad is their first-ever Apple product.


iOSLiveTV: Free Premium TV for Your iOS Device

Posted on 26/04/2012 by Chris Hauk


To be filed under the headings of “Too Good to Last”, and “Get it While You Can”, iOSLive brings free premium and broadcast television channels to your iPhone, iPad, and Apple TV.


Sir Jony Ive Wins British Visionary Innovator Award

Posted on 26/04/2012 by J. Glenn Künzler


Apple’s resident design guru Sir Jony Ive has been named British Visionary Innovator in recognition of his design work. Ive is well known for playing a leading role in designing the iMac, iPad, iPhone, Mac Pro, MacBook Pro, MacBook Air, and other Apple products.


Samsung (Update: RIM) Clutters Up Australian Apple Store With Hired Flashmob

Posted on 26/04/2012 by Chris Hauk


Samsung’s past efforts at “let’s tick off iPhone users so they’ll buy our giant-assed phone with a 1990′s stylus” clearly hasn’t been enough to attract the attention of Apple’s customers. So just like the ex-girlfriend who “will not be ignored”, today Samsung sent a paid flashmob to Apple’s retail store in Sydney, Australia to try to “Wake Up” iPhone users.


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