New iPhone Ads – Apple Still As Smug As Ever

If you don’t have an iPhone, you don’t have the App Store, with the world’s largest selection of apps.

Apple is at it again. Apple recently launched a trio of adverts that reaffirms their reputation for exclusivity and for looking down their preverbal nose at those that have yet to enlist in Team Apple.

Each of the three advert end with the tagline “Yup, if you don’t have an iPhone, well, you don’t have an iPhone.”

Thanks for stating the obvious! And thanks for being smug about it.

But do these ads work? Will they trigger a cognitive reaction of “Oh! Gotta get me an iPhone”. Probably! The remaining two ads are embedded below.

What do you think of the ads?
Cormac Moylan

Based in Cork, Ireland, his first foray into the Apple world was way back in 2006 when he purchased an iMac followed by a Macbook around 4 weeks later. He currently owns a Macbook Pro, iMac, Mac Mini, iPhone 4, iPod Touch, and Apple TV. But he prefers to buy watches. Go figure!

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13 years ago