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Financial Times Attempt To Bypass Apple’s 30% Subscription on iPhone / iPad

In a bold move to avoid Apple’s in-app subscriptions, The Financial Times have bypassed the App Store to offer subscribers a non-app based subscription.

Instead of using an iPhone or iPad app to access content from The Financial Times, you will instead access a special address, app.ft.com, in your browser to read FT content. You can then save the webpage as a shortcut on your iDevice.

This move will bypass Apple’s 30% in-app subscription commission.

Access to the FT web app is free (with registration required) up until the 14th of June. After this time an FT.com subscription will be required for full access.

At the time of writing this post, the FT server was getting hit hard and app.ft.com was not loading up fully on my iPad browser.

This is a smart move by FT and it could become a precursor to other subscription magazines and newspapers that want to avoid Apple’s 30% in-app subscription charge.

 

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  1. If you have the Develop menu enabled in Safari for OS X, you can select User Agent -> Safari iOS 3.2.2 iPad then visit http://app.ft.com to access this from your desktop. It’s a pretty slick looking web app.

    1. Cool. Thanks for the user agent switch tip. Didn’t think of that. It’s weird trying to navigate a touch interface with a mouse. 

      The app looks nice alright.

    2. Thank you! I love the setting!

    3. Thank you! I love the setting!

  2. If you have the Develop menu enabled in Safari for OS X, you can select User Agent -> Safari iOS 3.2.2 iPad then visit http://app.ft.com to access this from your desktop. It’s a pretty slick looking web app.

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