As Apple continues to venture into new territories, a new report suggests that Apple is preparing to launch a brand new video service as part of iCloud. The new service will be called iTunes Replay, and will allow users to re-download and possibly stream movies previously through iTunes.
The report comes to us courtesy of AppAdvice, who claims to be able to independently confirm the information, and continues to state that the new service will allow users to access any movie they’ve purchased since January 1, 2009.
This follows news of Apple making previously purchased TV episodes available for re-download as well, as well as enabling the streaming of purchased TV shows to the Apple TV with their recently released iOS 4.3 update for the device.
iTunes Replay is basically just another extension of what Apple is already doing with iCloud and free re-downloading of purchased content. Future movie and TV show listings in iTunes will gain a small green arrow indicating whether or not they’re eligible for iTunes replay. Further, the report indicates that some content will unfortunately only be downloadable up to 5 times, and it’s unclear whether streaming will count towards that limit.
Apple is getting set to launch a brand new service that will compliment iCloud called iTunes Replay. The service will allow users to re-download and possibly stream movies they have previously purchased through iTunes, and could go public within the coming weeks.
The changes are supposedly being pushed through to Apple’s servers even now, and the service is expected to launch within the next few weeks. I find it quite interesting that Apple will be branding this as iTunes Replay rather than branding it under iCloud. This makes me suspect that iTunes Replay is just the beginning of a massive new streaming audio service, as earlier reports have suggested.