Tim Cook’s recently created charity matching program for Apple employees has already raised over $2.6 million for charity since it was introduced in September, reports AppleInsider, reflecting a combined effort between Apple and its employees.
Apple employees have donated more than $1.3 million to charity through various charitable organizations, which Apple has matched with an equal donation through their gift matching program. Tim Cook wrote the following message to employees in regards to the matching program:
We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther. Thank you all for working so hard to make a difference, both here and in the lives of others. I am incredibly proud to be part of this team.
The program is reportedly being promoted internally at Apple in an effort to raise even more donations, and a unique website has been set up for Apple employees to encourage donations, and also to make it easier for them to donate.
$2.6 million is a pretty impressive figure for a program that has only been open for less than two months, and I for one am thrilled to see the program having so much success. Apple will match employees’ charitable donations up to a $10,000 limit each year.