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Apple Appoints Former Sony Ericsson Executive As New Latin America Head

Apple Appoints Former Sony Ericsson Executive As New Latin America Head

Apple has appointed Anderson Texeira, the former head of Sony Ericsson Americas, as head of their Latin America region, 9ot5Mac reports. Sony Ericsson will fold into Sony electronics, so Apple has taken the opportunity to pinch a highly rated exec from their company.

A profile of him in 2009 listed some of his background info:

Anderson Teixeira was based at the company’s US operations in Raleigh, North Carolina. A native of Brazil, Teixeira has been part of Sony Ericsson since the formation of the joint venture in 2001. He has led the company’s operations in Latin America, as Head of Region Latin America, based in Miami, Florida, and subsequently in Western Europe, based in Munich. As President of Sony Ericsson US, Teixeira will report to Sony Ericsson President Dick Komiyama. In his role as Head of Region North America, Teixeira will have overall responsibility for Sony Ericsson’s sales and marketing operations in the US and Canada.

It is unclear as of yet who Texeira will report to, but he is currently operating out of Apple’s small Coral Gables Florida office.

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