Apple has hired Robin Burrowes, a former Microsoft executive in charge of Xbox Live marketing in the EMEA region, to be the new chief of marketing for the App Store for iTunes Europe, 9to5Mac reports.
Burrowes graduated from the University of Strathclyde in 1991, and his appointment seems to suggest that Apple want to put an emphasis on gaming. Before joining Apple, he was involved with Microsoft’s MSN Messenger, and also was the promotions manager for HMV, a chain of entertainment retail stores.
As 9to5Mac reports:
Burrowes’ LinkedIn profile also stated his key achievements include developing and executing several new business initiatives, such as Xtival Free Live Weekend, Summer of Football promotional campaign, entertainment content strategy, and a bunch of retail promotions. He also “over-achieved on all subscription and revenue targets from 2008 to 2010, driving notable increases both paid subscriptions and ARPU.” Sounds just like an A-player Apple would love to have on its team. Apple has been bolstering its App Store talent with other notable industry professionals.