Apple was honored as the number one consumer brand in Japan in Nikkei’s annual survey, reports The Loop, marking the very first time Apple has taken the top spot. Apple leapt ahead of 10 other companies, including Google (last year’s champion), rising from the rank of 11th top consumer brand last year.
TOKYO (Nikkei)–Apple Inc. took top honors for the first time in an annual brand evaluation survey of consumers by Nikkei BP Consulting Inc. Scoring 90.5 points for total brand power, Apple catapulted from 11th last year. Its iPad tablet computer and two other key products also made the list for the top-40 brands.
The survey included responses from over 52,000 people covering 1,000 consumer brands. Congrats, Apple! Just goes to show consumers really take notice when a company consistently offers quality products and great service.