An industry veteran, currently working with one of Apple’s rivals, has claimed that the iPad would have cost $5,000 to make were it not for Tim Cook’s logistical brilliance, Business Insider reports.
As Business Insider describes:
Our industry veteran explained the difference between Apple and the rest of the pack pretty simply: “If it weren’t for Tim Cook the iPad would cost $5,000.”
Cook was able to figure out logistics and manage the supply chain so Apple could earn those fat margins. This isn’t the first time we’ve heard people marvel at Cook’s operations ability, but it was the best phrasing for it we’ve ever heard.
It’s also a good reminder of how important Cook is to Apple.
The real reason Apple is the most valuable company in the world right now isn’t that it makes ultra-sexy iPads and iPhones. It’s because it makes ultra-sexy iPhones and iPads and charges the same price as its rivals, or less, for those gadgets.
That last point is definitely true. Way too many criticise Apple for what they consider to be high prices, when in fact, they are very competitive and the product they offer is much better than their competition. Keep the good work up Tim!