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Is Apple’s TV The Next Use for the Retina Display?

Is Apple’s TV The Next Use for the Retina Display?

Raymond Soneira, the founder, president, and CEO of DisplayMate Technologies, believes Apple will continue to adopt Retina across all “premium” products, including the Apple TV. But he says it’s less about the Retina technology than it is about consistency.

CNET:

“My…theory is that color consistency and accuracy among all Apple devices is more important for Apple than Retina Display resolution and will be the strategic basis for the eventual launch of an Apple Television,” he said.

Citing one of his reports, he says:

Starting with the new iPad 3, images on all future Apple devices and displays will appear visually identical and with extremely accurate colors and images.

Why does Apple need to introduce its own Apple Television with an actual TV screen as opposed to just relying on an Apple TV streaming box connected to some other brand of TV? Because all existing TVs produce inaccurate and inconsistent colors and images that will be poor matches to Apple’s own iPhones and iPads.

Consumers will love the fact that everything including their personal photos, TV shows, movies, and videos will all look exactly the same on all Apple devices.

Sounds feasible. Consistency across their displays, if you look at a video or photo on your iPad, it’ll look the same as it did on your television or iPhone. No adjust, no muss, no fuss. It’s just another opinion, and another theory, but an intriguing one.

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