Apple began airing a new iPad television ad yesterday evening called “All on iPad” highlighting the new iPad’s Retina display, as well as a number of iOS features and apps, including the iWork suite, Twitter, FaceTime, AirPlay, Square, and more.
The ad is very similar style-wise to Apple’s previous Do it All ad which began airing in June, and focuses on promoting the iPad as a versatile all-purpose device: “Read it. Tweet it. Be surprised. Be productive. Make a sale. Make some lunch. Make it movie night. Play a game. Or an old favorite. Do it all more beautifully, with the Retina display, on iPad.”
It’s a solid ad, and marks a return to Apple’s traditional advertisement style rather than their recent celebrity Siri ads, or their new Mac Genius ads.