Apple Ranks as Second Most Valuable Brand in the World

As Apple continues to grow and produce even more successful products, their value and reputation grow right along with them – and according to Interbrand’s annual Best Global Brands Report, Apple is now the second most valuable brand in the world!

Apple is still behind Coca-Cola as the world’s most valuable brand – but they have bested all of their tech sector competitors, which is a very strong achievement indeed! Click here to check out the full list of 2012’s top 100 brand.

By contrast, last year Apple finished in eighth place, making this year’s placement a significant jump!

J. Glenn Künzler

Glenn is Managing Editor at MacTrast, and has been using a Mac since he bought his first MacBook Pro in 2006. He lives in a small town in Utah, enjoys bacon more than you can possibly imagine, and is severely addicted to pie.