Microsoft Unveils Xbox Music, Aims to Give iTunes and Spotify a Run for the Money

Microsoft announced their new Xbox Music service over the weekend – a streaming service intended to compete with iTunes, Spotify, RDIO, and other music services, reports GigaOM. The service has already launched on the Xbox 360, and will launch on Windows 8 and Windows Phone 8 devices on October 26.

Besides Microsoft’s own devices, Xbox Music will also launch on both Android and iOS, although launch time frames have not yet been announced. This marks a significant change from Microsoft’s ZUNE strategy, which revolved almost entirely around their own (unsuccessful) media player.

The service will offer free ad-supported streaming, although the number of hours you can stream will be significantly limited after six months. There will also be a $10 subscription service to remove the ads, and a music store to add tracks that otherwise aren’t included in the streaming service.

Microsoft certainly has the resources to give Spotify, iTunes, and other services a serious run for their money – but given their historically poor success rate on such attempts, it will be interesting to see how this all turns out!

J. Glenn Künzler

Glenn is Managing Editor at MacTrast, and has been using a Mac since he bought his first MacBook Pro in 2006. He lives in a small town in Utah, enjoys bacon more than you can possibly imagine, and is severely addicted to pie.