Apple began airing a pair of new iPhone ads last night, based on their recent series of iPad ads posted in February. The ads highlight a number of great apps available on the App Store, all using key words.
The first of the two ads, called Brilliant, highlights Apple’s own Cards app, Passbook, the Disney movie Up, MyScript Calculator, and the Philips Hue iOS-connected Bluetooth lighting system. The keywords in the ad are “sweet”, “rise” and “brilliant”.
Other apps highlighted in the ads include Starbucks, iBooks, iPhoto, Gojee, Mike V: Skateboard Party, and The Elements. The videos can be viewed on Apple’s YouTube channel, as well as directly through Apple’s website.