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Apple Launches New ‘Why You’ll Love an iPad’ Campaign at Apple.com

Apple Launches New ‘Why You’ll Love an iPad’ Campaign at Apple.com

Apple has just updated their website with a new campaign page promoting the iPad – similar to the new iPhone campaign they posted a couple of weeks ago, and is sending out emails to customers highlighting the points of the campaign as well.

Screen Shot 2013-03-28 at 3.38.49 PM

The page offers a number of reasons why people love buying and using iPads, highlights the iPad’s high customer satisfaction in J.D. Power and Associates rankings, touts the merits of the App Store (with over 300,000 iPad-optimized apps), the build quality of the iPad, the availability of multiple sizes of iPad, the inclusion of dual cameras. the battery life, and more.

The timing of the campaign is a bit unusual – why wouldn’t Apple release this at the same time as the similar iPhone campaign? All in all, it makes a pretty good case for some of the reasons people choose the iPad over less expensive competitive devices. Check out the full campaign for yourself over at Apple’s website.

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