New ‘Why iPhone’ Ad Theme Rolls Out on Apple Website

New ‘Why iPhone’ Ad Theme Rolls Out on Apple Website

Apple has rolled out a new advertising theme on its website. The campaign highlights a number of reasons why people love the iPhone. The ad push includes all-new graphics, a ‘Why iPhone’ page, and an email promotion.


Apple’s website, via MacRumors:

There’s iPhone.
Then there’s everything else.

What makes an iPhone unlike anything else? Maybe it’s that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well.

The page touts the features of the iPhone such as the device’s design, the Retina display, its battery life, the A6 chip, and also its eight consecutive J.D. Power customer satisfaction awards.

Apple’s new ad push comes just a few days after Samsung’s introduction of its new Galaxy S IV phone. Samsung has been stepping up its own advertising efforts recently, and many, including former Apple ad exec Ken Segall, have argued that Apple’s efforts seem uninspired when compared to Samsung’s campaigns.