Best Buy and Samsung Officially Announce ‘Samsung Experience’ Mini Stores

Best Buy and Samsung Officially Announce ‘Samsung Experience’ Mini Stores

Last week we reported that Samsung and Best Buy were working to launch “store-within-a-store” Samsung displays, much like the Apple concept that has been present in Best Buy locations for a number of years. Now the duo have officially announced the partnership.

By early May, 900 Best Buy and Best Buy Mobile specialty stores will feature the “Samsung Experience Shop”, with the remainder of the 1,400 “stores” launching by early summer.


From the release:

Select Best Buy stores will have Samsung Smart Service™, which includes dedicated Samsung Experience Consultants™ and Best Buy blue shirt sales associates to assist customers with purchasing and activating mobile products on the carrier of their choice, understanding their device and supporting them throughout the lifecycle of their product. The specially trained Samsung Experience Consultants will assist with product demonstrations, basic product services, Samsung account set up, warranty registration and post purchase support.

The shops are to vary in size, with the largest measuring approximately 460 square feet.

In addition to the in-store experience, Best Buy will also offer online sales and support of Samsung mobile products and accessories beginning later in Q2 at

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